Sorry – I don’t know who to source this to – just found it in my notes :::
Enterprise customer asks – “so /…. how much”
Tell the customer “it costs $10,000″
If they don’t flinch-> “per month”
If they don’t flinch-> “per user”
If they don’t flinch-> “per application”
If they don’t flinch-> “that’s for the basic version, the premium version is $100,000″